Are you an Author? An Indie Author? Then this blog post may interest you.
At the lower end of your Amazon Author Page, you’ll see an offer saying, “Set up an Amazon Giveaway.” You click the tab and it takes you to this page: Amazon Giveaway Details. You can, by following the steps provided, create a book giveaway.
The reason for doing this is to create buzz, reward your audience, and grow your followers and customers. From what I can tell, you can give away anything sold on Amazon. A free Kindle. A gourmet food basket. Whatever you want to give your customers. For me, I want to give away my book in hopes of more sales, more reviews, and more readers knowing who I am.
The process walks you through setting up your giveaway. You get to choose how many books you want to give away (I chose 20). You get to choose how the winners are selected (every 3rd, or every 20th). Then, Amazon takes care of everything. They put the deal up. They monitor the entrants. They pick the winners. They notify the winners. They give the winners the prize. They notify you. And you say, “WOW. That was easy!!” You may also say, “Wow, that was fast!” My book giveaway had 100 entrants within a half an hour. I didn’t even finish writing the email to go out to notify my email list! So, congratulations to anyone who snagged the free book.
When I do this promotion again, there are a couple of things I’ll think through a bit more. First of all, I will drop the price of my book, or even set it to go free. No reason I should have paid for it! That was silly, and I should have done some more reading before I jumped in the pool. But, my mistake can be your lesson. It still only cost my $39, and I’ve spent that much on a mediocre meal.
The next thing I’ll do differently is to put URLs for my website and Facebook pages on the ad. I’m not sure any of these things will really make a difference, but I will try it and let you know if I see any positive results. I do know the giveaways did show up as purchases on my sales charts. It’s not enough to change rankings on my books, though, so that fact may not be significant.
I decided to offer Dark Works free starting tomorrow through KDP Select since the people who won the book were not people I know and came to the giveaway from the far reaches of Amazon. (which is cool.) But I also wanted to make the book available to friends, family and followers. So, starting tomorrow, anyone can snag the book for free. Click this link tomorrow.
In a delightfully perfect world, everyone who picks up the book for free, including the twenty out of one hundred who picked it up from the Amazon Giveaway today, will consider leaving a positive review. Maybe even checking out my other books and buying one. We’ll see. Advertising is just another form of gambling, I guess. They key is not to play more than you can pay.
Have you done this promotion with Amazon? What were your results? Share the knowledge if you’ve got it.